How to Outsource WordPress Projects Effectively
WordPress by far is one of the most popular content management systems on the internet. WordPress has 61.5% of the content management system (CMS) market share. As of 2019 WordPress powers 34% of the internet, a 4% rise from the previous year. If you’ve decided to use WordPress to build your website, you can easily outsource the WordPress development tasks so that you can focus on business. In this blog post I am going to show you how to outsource WordPress projects effectively.
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Why you should consider Outsourcing your WordPress Projects?
There are many reasons why you should consider outsourcing at least some of the WordPress website development project. These reasons include;
- Cost Effective: Outsourcing the WordPress development is a cost effective way to reduce the total cost of the project.
- Quality: Outsourcing your WordPress project will help you meet the deadlines without compromising on quality of the project.
- WordPress Coding Standards: Using the most recent technology and tools keeps your WordPress website ahead of the competitors.
- Better Conversion: Increase conversion optimization, meaning more revenue and greater success.
- Easy Management: You will find that the managing your WordPress project become far more easier.
In fact, the full list of benefits of outsourcing your WordPress projects are virtually endless. So, now that you are aware of the advantages of why you should outsource your WordPress website development, the next step is to find a way of doing it in style.
What WordPress work you should outsource
You probably already have a basic idea of what part of the WordPress project you want to outsource since you are reading this blog post. So now would be a good time to do a short brainstorming session.
Just to help you out, here are some of the common WordPress development tasks you can begin with (from the perspective of a WordPress designer building a website for a client):
- WordPress Installation and Setup
- PSD to WordPress website conversion
- WordPress Plugin Development
- Custom WordPress website development
- Converting a HTML into a responsive WordPress website
- Securing your WordPress website
- Integrating multiple marketing features and advanced SEO support
- Client support for WordPress issues
As a general rule of thumb, the more specific you are about the kind of tasks you want to outsource, the better. Instead of just saying that you want to outsource “WordPress stuff” probably you will not give you good results, nor will you be able to find a good vendor to outsource. In order to better understand how to outsource WordPress projects effectively, you should have a basic knowledge of WordPress development.
Step by Step Process of WordPress Development
Step 1: Define your objectives.
Decide what you want your WordPress website to do for you? Is it just a basic website? What are the features that you want to include in your website. Do you want your WordPress website to have features like a membership portal, job portal, classifieds section, eCommerce, etc.?
Step 2: Write a project brief
Describe the project in detail. It should include the objectives of the project, timeframe, design references, budget, a description of your brand, company culture, and vision.
Step 3: Create a mock design
In this stage, a good graphic designer will create a mockup designs of your home page and internal pages, which shows exactly how your WordPress website is going to look like. Ideally, designer should give you two or three design options to choose from.
Step 4: Convert your design to a WordPress theme
Once you selected a design, then the next step is to convert that design into a WordPress theme. This process requires a experienced WordPress developer who is well-versed with the process of creating WordPress themes.
Step 5: Set-up WordPress and upload the theme to your hosting account
Once you have got your design ready, set-up WordPress on your hosting account, and upload the theme. You are now almost ready to publish.
Step 6: Add content
Add content, create pages, and posts on your WordPress website. You are now on your way to share information on the world wide web.
Step 7: Test your website
Before going live, you should test the functionality of your website to make sure there are no bugs or errors.
Choosing between a Freelancer vs a WordPress Development Company
Now, coming back to outsourcing, you might outsource design (Step 3) to one freelancer or WordPress design company, and outsource WordPress development (step 4 to 7) to a developer or web development company.
Some freelancers only handle design, while some handle only web development, of course there are others who do both.
If you have a big budget, time is limited, and want a turnkey solution; then it is best to outsource the entire project to a WordPress development company that handles the entire process from design to development.
However, if you do have knowledge about project management and WordPress, and are looking to save costs, then it will be more sensible to hand over the project to different people – find a good graphic designer and once design is ready hire a WordPress developer to convert the design into a WordPress theme.
In my experience, I have observed that with outsource WordPress development developers are not necessarily great designers.
Types of services providers
Freelancers – He/She is a self-employed individual. They will have multiple clients and work on several projects at a time.
WordPress Development company – A company who specialize in developing custom WordPress products.
Advantages of hiring a WordPress freelancer
Outsourcing has many advantages and there are many options readily available for it. However, outsourcing can also be risky. You have to be very careful when selecting a vendor when outsourcing your WordPress project. Let us first have a look at the step-by-step process of WordPress development.
They are usually specialists in their profession. It is a more intimate experience. Most of freelancers work from home and have little overhead costs to cover, so they will charge you lesser than web development companies who have high overhead costs.
Disadvantages of hiring a WordPress freelancer
Since freelancers are specialists, they are well-versed with just one part of the process. For instance, a developer might not be able to design, and a designer might not be able to do a developer’s job of converting a design into a WordPress theme.
I am generally apprehensive of hiring freelancers who claim to do both. In my experience, the allrounders end up being average in both design and also development. Companies – They are usually a team of people with project managers, graphic designers, and developers on their team.
Advantages of hiring a WordPress Development company
You get a complete turnkey solution. If a designer or developer falls sick, there will always be someone else working on the project. Since it is the company that you are dealing with they will also have a project manager on their team, there is little monitoring from your side.
Disadvantages of hiring a WordPress Development company
Expensive. WordPress development companies are usually more expensive compared to freelancers since they must support a project manager, and cover higher overhead costs like office space, admin, etc.
How to outsource WordPress Projects Effectively
So the next step in this process is deciding what approach you should take when outsourcing the work. Consider these three main paths:
- Outsourcing a freelancer to work on a simple one-off tasks only.
- Hiring a freelancer to work with you on multiple occasions.
- Working with an WordPress development company and possibly arranging a partnership.
Depending on the time and money investment you would like to make, and how confident you feel about your work-delegation skills, you can take an educated guess here and select the path that seems like the most suitable for you.
To make this easier, let us look at some advantages and disadvantages of each path.
Best place to find WordPress freelancers to Outsource
I am going to list a handful of websites here, and based on the kind of WordPress project you have in mind, some will be them more fitting than the others. Here are some websites where you will be able to find high quality freelancers.
Okay, so I guess you have made up your mind at this point and know what part of your WordPress work you would want to outsource, as well as how you want to do it. So now, let us talk about where to go.
I am going to list a handful of websites here, and based on the path you have chosen, some will be more fitting than the others.
Codeable is an exclusive marketplace for WordPress freelancers. Codeable.io is known for not accepting everyone who applies to the platform. The strict policies of featuring only competent freelancer profiles contributed to building Codeable’s authority among WordPress ecosystem during the years. Here, you will be able to find a variety of freelance jobs that pay a minimum of $60 per hour.
The kingdom of $5 gigs. Most of the services listed at Fiverr could be bought for $5. Along with the $5 service it is possible for you to add some extras can also be added for extra payment. There’s an extensive WordPress category there. What’s great about Fiverr is you can get simple tasks done relatively quickly and with little supervision required on your part. The downside is the quality might vary and that you are limited to the kinds of jobs listed there.
This website is somewhat similar to Fiverr, however the project price range from around $5 to $500 and more. The most of project have good descriptions, with ratings and comments submitted by other users.
This is probably one of the most popular outsourcing/freelancing website out there. Upwork.com is a website where you can post a job, and several freelancers bid for your job. There, you will find people able to do anything related to WordPress, starting from simple tasks, all the way to handling complex projects.You make payment to an escrow account, and you release the payment only after you are satisfied with the job.
Next, we have Guru, which is very very much like Upwork in many aspects. This website is believed to be better for hiring U.S.-based teams and professionals. Also, a lot of agencies list their services there. Take a peek inside the WordPress section.
Finally, let us not forget about WordPress’ own native jobs platform. You can post your job there and get someone to do exactly what you are looking for.
Freelancer.com is almost exactly like Upwork. It provides similar features and a wider pool of freelancers. The quality of tech freelancers seems to be much better than Upwork. However, Upwork seems to score better for design jobs.
Niche Job Boards
For tech jobs, there are many niche portals like jobs.wordpress.net, codeable.io, and WPhired. For design and writing jobs, there are job boards like art Jobs, the Behance job board, ProBlogger Job board, Blogger Hangout Job board, and also the creative pool job boards.
How you can identify good freelancers from the average ones?
The first thing you do is ask for work samples. Each designer has a certain style and touches to his design; you have to make sure it matches your vision. If you do not like any designs that match your taste, it is best to move on to yet another designer instead of asking him to match your style.
Have a conversation with the freelancer either through Skype or even Google chat to make sure he is receptive to your questions. It is important for the freelancer to be flexible and accommodate your needs.
It is hard to figure out the effectiveness of a professional until you hire him. I have seen freelancers who lacked good communication skills however they were good at their job. So do not judge a developer just by his communication skills. If it is possible, start with a smaller test project to see how the relationship goes.
Conclusion: Should you outsource WordPress development?
Outsourcing your WordPress development can easily be a fun task. The ones who get it right know exactly what they are looking for before they start outsourcing. Outsourcing is an entrepreneurial practice which will really empower your business however it take some time to be good at it and fully leverage its potential.
Start by getting your hands dirty by outsourcing single tasks and small projects at first. This way you will very easily get used to the new working paradigm and will keep up with a standard pace so that you do not risk getting overwhelmed.
And remember, quality, timing and experience have all a price so do not be afraid to pay little more when all these 3 are provided by your expert. Leave the cheapest solution off your desk. That would be a great business decision, you will make. We hope this blog post helped you understand how to outsource WordPress projects effectively.
Sajan Kota is the CEO and founder of RoundCodeBox. RoundCodeBox is a leading Custom Software Development Company. RoundCodeBox specializes Web development, Web Application Development, eCommerce Website Development, WordPress Website Development.
RoundCodeBox is a leading Custom Software Development Company. RoundCodeBox specializes Web development, Web Application Development, eCommerce Website Development, WordPress Website Development. Apart from offering our clients development services we also contribute to the open source community on regular basics.